5 Steps to Choosing the Right Party-Plan Direct Sales Business

A direct sales consultant makes money by selling a company’s products and earning a commission. Traditionally the products are sold at home parties. However, online parties and web sales have become popular ways to generate profits.

It’s an ideal business opportunity if you want to be your own boss without a huge financial risk. Generally, direct sales companies are devoted to helping new sales representatives get started and provide a number of resources to help you succeed.

Because the direct sales business model is so successful, there are a large variety of companies to choose from. There are the easily recognizable ones like Tupperware, Discovery Toys, Silpada Jewelry, PatryLite and Pampered Chef. However, there are also many wonderful smaller direct sales companies. The key is to find a company and a product that you feel excited to sell and that will help you meet your personal and business goals.

Here’s how to find the right direct sales opportunity.

Step #1 What are your interests? What do you like to do? What products do you enjoy shopping for? What are your hobbies? Make a list of your passions and interests. Don’t worry too much at this point if there is a direct sales opportunity that matches your interests. That’s the next step.

Step #2 Visit a directory of direct sales opportunities. You can find them online or you can visit the direct sales association, dsa.org. Take a look at the various companies and jot down any that match your interests or sound exciting.

Step #3 Visit the website of each direct sales company you’re interested in. Take a look at and compare:

* How the company is growing
* How they support their consultants
* What marketing materials they provide – do they provide a website?
* How much their start up package costs
* How they pay
* If you’re compensated for recruiting new consultants – a tiered compensation system
* How many products they offer and how frequently they introduce new products
* If they’re growing
* How long they’ve been in business

Step #4 Narrow down your list to your top two or three opportunities. If possible, attend direct sales parties for these companies. This is a great way for you to see a direct sales party and sales representative in action. And it’ll give you the opportunity to talk to direct sales consultants to see if it’s the right opportunity for you. Consider hosting a party as well so you can get a feel for how the company operates.

Step #5 Signup and start selling. Start selling! Congratulations! You’re on your way to owning a business you can be proud of. One that meets your needs and helps you live the life you want to live.

Many people are able to build successful direct sales businesses. They make a good living and enjoy the autonomy of being their own boss and selling products they enjoy and are proud of.

On the downside, you may not have the time & energy to be co-hosting parties all the time. Be sure to be realistic about your desire to run a party-plan-based business before you jump in. There are other options for homebased businesses that do not require parties, or even collecting money or delivering products to customers. Ensure you spend enough time with yourself to identify exactly what your goals are and to fully understand whether the business model is a good fit before you jump in or you may be disappointed!

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Can I Really Make Six Figures with my Direct Sales Homebased Business?

This question has a simple answer....YES, you can.

There are many stories about people making substantial income online. In fact, if you’re a direct sales consultant you probably have met a few people who bring home high give and six figures each year. While the average income for a direct sales professional is under $3000, there’s a reason for this and it isn’t that the potential for profits is low.

Deb Bixler tells a story on her website createacashflowshow.com about two pivotal people in her career. The first is a man she met at a direct sales party. This man had a very similar background to hers. He left the professional world to go into business for himself. He was able to grow his business to six figures. The other person was Myron Golden, who after some serious struggles in direct sales became a millionaire.

In fact, the recent economy has helped generate the newest wave of direct sales success stories. People without jobs are turning to direct sales as their primary and often sole source of income. This has created a new wave of direct sales success. And in part this mindset shift is the key.

Why making six figures is uncommon

There are many reasons the average salary in direct sales is so low. The primary reason is because people don’t look at direct sales as a potential business opportunity. They see it as a way to make a ‘few extra bucks’. However, if you approach it as your career, as an opportunity to make as much money as you want and as your own business, the sky is the limit.

What it takes to make six figures

The first thing to do is take a look at your commission rate and how many products you need to sell to make $1000. For many direct sales companies, one party generates $500 to $1000 in commission. From there, the math is easy. If your goal is to make $100,000 then that’s ten parties a month.

Let’s say for the sake of argument that ten parties a month is what you’re able to accomplish and at each party you make approximately $500 in commission. That puts you at just over half your goal.

What about your website? Can you generate online sales? Can you host online parties? If you can host online parties then reaching the ten parties a month goal is much easier, right?

The point isn’t to say that you have to host ten parties each month to make six figures. The point is to say that in order to achieve direct sales success and to become one of those success stories you hear about, you have to approach your business as a business. You have to set goals. You have to create a plan to achieve those goals. And you have to repeat your successes.

Does it take work to achieve six figures? Absolutely. Is it possible? Yes, with the right mindset it’s more than possible.


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